Content marketing has become a key ingredient in gaining credibility and raising a business’s profile in its target market. Almost 80% consumers these days first research the product or service they wish to purchase before making a decision. Research indicates that advertisements are not their preferred source of information. They are net savvy and absorb […]
WordPress is the industry leader when it comes to content management systems. In fact, at last check, 29% of all websites are built using WordPress(the next closest competitor, Joomla, stands at just 3%). Not only is it arguably the most user-friendly platform, it’s unparalleled when it comes to SEO. Even right out of the box, all […]
Phishing, the practice of trying to lure unsuspecting victims to click on links to install malware or divulging confidential information, is a tactic which unfortunately involves more than just malicious emails. Phishing attacks can also take place in other environments such as via texts, phone calls, or social media.
Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behavior all keep us on our toes as SEOs. The dynamic nature of our industry requires adaptable strategies and ongoing learning to be successful. However, we can’t become so wrapped up in […]
Did you know the concept of search engine optimization is more than 20 years old Twenty. Years. Old. It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”. Most of that stuff seems pretty dated now.