Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix, from the equally renowned Boston Consulting Group.
Google’s Web.dev tool offers an SEO score. The score offers a score from 0 to 100. What does the tool measure for the SEO metric and how useful is it?
With over 2.6 million followers and known for creating highly effective collaborations with popular, female-centric brands such as Le Labo and Bumble, social media sensation Overheard, popped up virtually overnight on the Instagram scene in 2015 by “poking fun at people’s pretensions.
By now, seasoned marketers understand that a strong content marketing strategy isn’t just a handy feature but an essential component in achieving their brand’s greater vision. In a short time span, content has moved from a marketing novelty to a marketing need. For pros who already have the best practices in place, 2019 planning is all […]
This is a very frustrating area of SEO and Google’s guidelines. You are absolutely correct that Google considers links gained from influencer marketing to be “paid” and expects you to have the influencer place nofollow on them. But I think this is ridiculous.