More than ever people are searching for your business with mobile devices. Depending on whether they are at work, watching TV, out shopping, in bed on FaceBook, their behaviour and the information they want can be quite different.
Not convinced? Have a look at these…
50 Amazing Fact About Mobile Marketing
Google now prioritises websites with a mobile version when people are searching with smart phones and tablets. A simple way to get your business above your competitors is to optimise your website for mobile.
Mobile Responsive Layout
Rather than showing a small version of the website which is difficult to read on small screens without pinching and swiping, a mobile responsive layout shifts to fit to smaller screen sizes so the text is easily readable with images and video reduced in size and placement for optimal viewing.
Some information can be removed from being available on mobile devices, so only the important content is displayed relevant to what the visitor requires.
People often search for different things from a mobile device than from desk top computers. Typically they want a phone number of map directions or have an immediate problem they need someone to fix when on phones and tablets, and don’t want the same depth of information the may read from a computer.
Well structured Mobile Navigation emphasises the elements that are more important and removes information that is more relevant to desktop devices. The information is still there and accessible but the navigation is structured differently to fit the visitors behaviour.
A mobile menu is optimised for finger taps and swiper rather than mouse clicks. It is hidden behind an easily identifiable mobile icon, to allow more screen space for the content to be read.
Click To Call
Your Business phone number is converted to a button that people tap with their finger which then uses toe telephone function to call your phone number.
These mobile originated called can be tracked to give you information on how many people call from the ‘Click To Call’ button.
With Caller Identification on most phones, you can keep a log of these mobile numbers to future marketing by SMS or telemarketing campaigns, or a phone follow up sequence.
A google map embedded allows people to tap and click through to the navigation software on their phones, providing directions and navigation instructions to find their way to your business location.
Often people use Google Maps to search for businesses near to their current location. So in addition, to a map on your website, your business should have a complete Google Your Business Your profile. This shows up at the top of organic search results and as a pin in Google Maps when people search.